What should you write about?The first thing to check is what are the most profitable blogs about? Every year, a slew of lists of 'top earning blogs' are published throughout the web. These ranking lists are generally based on revenue estimates built from traffic statistics.
First tip: Blogs that make the most moneyThe following list of 10 top blogs was published in 2014 on 21stcenturyenetwork.com:
- The Huffington Post
- Perez Hilton
- Smashing Magazine
- Timothy Sykes
- Tuts Plus
- Car Advice
- Venture Beat
According to this ranking (and many others), the topic that attracts the most readers is 'technology'. Actually half of the top ten blogs are about technology (techcrunch, smashing magazine, gothamist, tuts plus, venture beast). Then we have 'news' , 'stars', 'money' and 'cars'.
Supporting this conclusion is the fact that, according to a 2012 study (see /www.webershandwick.com/uploads/news/files/ReviewsSurveyReportFINAL.pdf) 74% of US consumers search for reviews online about consumer electronics products they are considering purchasing.
Second tip: Expensive key-wordsWriting about technology, electronics or the web is then the best way to make money? Don't be so sure. A 2011 study (see http://www.wordstream.com/articles/most-expensive-keywords) about the Google adWords most expensive key words paints a very different picture. Here are the top 10 key words:
Last tip: Google TrendsOne last thing you could check if you are trying to pick a topic for your future blog, is Google Trends (http://www.google.com/trends/). Here are the world top 5 searches in 2014 :
- Robin Williams
- World Cup
- Malaysia Airlines
- ALS Ice Bucket Challenge
Three different approaches give three (very) different results to the question 'What should you write about?'. There is no good answer to this question.